Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate.įor example, if you choose a target CPA of $10 USD, Google Ads will automatically set your bids to try to get you as many conversions at $10 USD on average. These changes in CPA take place because your actual CPA depends on factors outside Google's control, like changes to your website or ads or increased competition in ad auctions. Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at Google Ads auction-time. We recommend that you review your budget settings to make sure you feel comfortable spending up to 2 times your average daily budget, while not exceeding the monthly charging limit.Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion.
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